Nome INCI:
Lysine Carboxymethyl Cysteinate
Description
Hair App® is a pure powder based on a combination of hair-like amino acids which reinforce the hairstyling in a natural way, by riorganizing the disulfide bonds in keratin bundles, acting at the same time as a restructuring agent and protecting hair from heat damages.
Application
- Styling lotions, shampoos and treatments
- Reinforcing products
- Thermal hair protectors
Mechanism of action
Hair App® supplies hair with keratin structural components that protect the hair shaft and reinforce keratin fibers. It penetrates into the cuticle up to the cortex organizing disulfide bonds (responsible for the type of hair), therefore reinforcing the hairstyle.
Main characteristics
- Immediate and long lasting styling effect (up to 48h)
- Acts on both curly and straight hairstyles
- Protective effect from heat damages (ironing, dryer, etc.)
- Non siliconic (different mechanism of action: it doesn’t add weight to the hair as silicones, but it penetrates in the hair to give the straightening efficacy)
- Not aggressive as common treatments (tio-glycolic acid, glyoxylic acid, etc.)
- Biodegradable - good alternative to synthetic ingredients questioned for their permanent effect in the ecosystem
Dosage
3-5%
Aspect
Pure powder
Efficacy tests:
in vitro
- Styling effect (curls)
- Strengthening
in vivo
- Styling effect: straightening
- Protection from heat damage
- Strengthening
